About Us

Edwin Trebels, Founder and Chief Growth Officer at LangOptima

Our Story

For twenty-one years I worked client-side, running growth for global organizations: non-profit media, an archaeology institute, an international concert series, with audiences in more than 150 countries and ten languages. What I cared about most never changed: the value and transformation an organization creates for its customers, and how to grow it. Then I started working for other companies, and company after company, I saw the same thing hold growth back. It was rarely the product. It was marketing, sales, product, and retention each chasing their own number while value leaked through the seams no one owned.

Beneath those seams I kept finding a second problem: data no one could trust. Teams sat on piles of it, then asked AI for answers the underlying data couldn't support. A growth motion can't run on decayed data, so LangOptima closes that gap too. We offer TextDistil, powered by our partner Lead Semantics and its founder Prasad Yalamanchi: a pipeline that turns scattered enterprise content into a governed knowledge graph. It runs in production today, including at Dow Jones's Factiva research center, processing thousands of articles a month.

So the work starts with growth. I understand your vision, then bring it to life with quick, effective action and tight iteration, until growth runs as one motion: every team on the same number, the data and platforms underneath connected so it holds together. The aim is never to make you need me. It is to leave behind a motion your team can see, trust, and run without me or anyone at LangOptima. We leave you better than we found you.

“If you know my husband, you’d agree he is an unforgettable person. He’s wholehearted, intelligent, confident, organised, highly competent, tall, dark and handsome. Edwin’s superpowers are organisation, an intense drive to learn, zero fear of seemingly insurmountable obstacles and an unparalleled ability to talk to anyone about anything. At restaurants, he asks the waiter all about his aspirations, hopes and dreams. For our wedding, he organised everything I didn’t want to organise and took all the stress away from me. Those involved said it was the most well organised wedding, and our friends have used his organisation chart for their weddings. When the dog needed training, he basically became a professional dog trainer and then helped our friends train their dogs. When his daughters’ hair needed cutting, he learnt how to layer it. When the family wanted to go camping, he acquired all the tools and knowledge necessary for human survival. When AI burst on the world, he worked (and is working) tirelessly to learn its intricacies and find its beneficial uses to the business world and family life. The two things Edwin wants to do before he dies are to save someone’s life and to deliver a baby. I would trust him with both. I’m certain you can trust him with your company.”
Jessica Trebels
Jessica Trebels
Director, LangOptima

Meet the team

The people behind LangOptima: a founder, and a close network of specialist partners across growth, data, AI and engineering. We bring in the right expertise for what you're building, and connect it so it works as one.

Edwin Trebels
Founder

Chief Growth Officer (CGO) | Marketing, sales, product and retention as one revenue system

Prasad Yalamanchi
Partner

Founder and CEO of Lead Semantics | Knowledge Graphs | Knowledge Graph Mediated Translation (KGMT) | Artificial Intelligence

Viveta Gene
Associate Researcher

Localization Leader & Post-Doctoral Researcher | LLMs & Knowledge Graph Mediated Translation (KGMT)

Mihai Petrescu
Solutions Architect

Solutions Architect specializing in driving business value through technology and innovative localization strategies for complex global challenges

Ján Švantner
Partner

CEO and Co-founder of Instea, Senior IT Developer.

Rodrigo Fuentes Corradi
AI Transformation & Deployment Expert

AI Transformation & Deployment Expert

Anouk Perquin
Partner

Transformation Specialist: Clear goals. Small steps. Real change.

Kenny Perry
Partner

Founder of Organic Mindset Agency, helping businesses grow revenue through conversion-focused branding, AI-powered websites delivered in 21 days or less, SEO, social media growth, and paid online advertising.

Kevin O'Donnell
Partner

International expansion and growth advisor with extensive experience in B2B product and growth leadership | Ex-Dropbox/Microsoft

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