Edwin Trebels

RETAINER

Fractional Chief Growth Officer: one owner across the full surface, building compounding growth around the value you create for your customers.

For companies that need senior growth leadership but aren't ready for a full-time CGO. Your CEO gets a partner on the growth number, and your team gets a weekly cadence and an owner across the pillars that matter. One to two days a week, for a fraction of a full-time executive.

Twenty-two years operating growth. Most recent build: LangOptima.

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● IN THEIR WORDS

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger

Shane Granger · Director of Marketing and Public Relations, AICF

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler

Jane Bayler · Founder, Chosen First System and The Pocket MBA

I had the privilege of collaborating with Edwin on a complex project at LangOptima as Research Associate, a partnership that led to our top position at TAUS Rome 2026, a leading language technology conference. Together, we combined Multilingual Compliance with Knowledge Graph Mediated Translation, opening new markets and driving measurable growth. Edwin’s expertise in aligning marketing, sales, product, and retention into a single growth engine is exceptional. He generously shares knowledge, providing guidance that is insightful, practical, and immediately actionable. His energy and motivation are contagious. Edwin leads with clarity and approachability, facilitating sales pipelines, optimizing workflows, and driving marketing initiatives while keeping teams aligned, focused, and empowered. He turns complex AI challenges into scalable, production-ready solutions with real impact. His blend of vision, operational rigor, and generosity lifts everyone around him. Any team is fortunate to experience his expertise, leadership, and the unique way he inspires a culture of growth.

Viveta Gene

Viveta Gene, PhD · Multilingual Compliance Expert for Regulated Markets

Growth stops being the thing no one quite owns. One to two days a week, a senior operator carries the number alongside your CEO and runs the motion from demand to retention.

~5%
customer-value lift from a one-point retention gain, about 5× a margin-point gain
Gupta, Lehmann & Stuart, 2004
21×
revenue multiple for B2B software at 120%+ net revenue retention, vs ~9× below
McKinsey
83%
faster growth for the highest-retention companies than the median
SaaS Capital, 2025

What you get

  • Embedded one to two days a week in your Slack, CRM, and planning.
  • A weekly CEO cadence: a 1:1 and written update, a monthly leadership review, a quarterly re-diagnosis.
  • Ownership across the pillars in scope, demand through referral, run as one motion.

How it works

One operator owns the full surface, demand through referral, rather than seven disconnected efforts. The motion gets named before tactics, retention gets fixed before more acquisition is poured in, and focus beats volume. Month one to diagnose and set the one number, then operate, then re-diagnose each quarter against the five-stage Full-Surface Growth Model™ to move you up the curve.

Why it's low risk

Three-month minimum, monthly after that, with a month-nine conversation to convert to a full-time seat or hand over cleanly. The goal is the same either way: a motion your team runs without us. Weighed against the cost of one more quarter of retention sliding, it pays for itself. Only two fractional seats run at any time. Usually a fit past product-market fit, when growth needs a hands-on owner.

● THE FIRST CALL

One question: what does growth leadership look like at your company today, and what needs to be true twelve to eighteen months from now that isn't true today?

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