Edwin Trebels

RETAINER

Fractional Chief Growth Officer: one owner across the full surface, building compounding growth around the value you create for your customers.

For companies that need senior growth leadership but aren't ready for a full-time CGO. Your CEO gets a partner on the growth number, and your team gets a weekly cadence and an owner across the pillars that matter. One to two days a week, for a fraction of a full-time executive.

Twenty-two years operating growth. Most recent build: LangOptima.

Share your goal

● IN THEIR WORDS

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger

Shane Granger · Director of Marketing and Public Relations, AICF

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler

Jane Bayler · Founder, Chosen First System and The Pocket MBA

More Testimonials →

Growth stops being the thing no one quite owns. One to two days a week, a senior operator carries the number alongside your CEO and runs the motion from demand to retention.

~5%
customer-value lift from a one-point retention gain, about 5× a margin-point gain
Gupta, Lehmann & Stuart, 2004
21×
revenue multiple for B2B software at 120%+ net revenue retention, vs ~9× below
McKinsey
83%
faster growth for the highest-retention companies than the median
SaaS Capital, 2025

Three parts, deliberately simple

1
Inside your team
Embedded one to two days a week in your Slack, CRM, and planning — with ownership across the pillars in scope, demand through referral, run as one motion, and clear decision rights on the cross-cutting growth calls, so where-to-spend-next and what-to-cut don't stall in committee.
2
A cadence you can see
A weekly CEO 1:1 and written update, and a monthly leadership review.
3
Re-diagnosed quarterly
The scope follows what the business needs next, not what the contract said in month one.

How it works

One operator owns the full surface, demand through referral, rather than seven disconnected efforts. The motion gets named before tactics, retention gets fixed before more acquisition is poured in, and focus beats volume. The engagement opens with the Growth Diagnostic's scored read and a 90-day plan, then settles into the operating cadence. Each quarter closes with a re-score on the same instrument, the five-stage Full-Surface Growth Model™, so progress shows up in the number as you move up the curve.

Why it's low risk

Three-month minimum, monthly after that, with a month-nine conversation to convert to a full-time seat or hand over cleanly. The goal is the same either way: a motion your team runs without us. Weighed against the cost of one more quarter of retention sliding, it pays for itself. Only two fractional seats run at any time. Usually a fit past product-market fit, when growth needs a hands-on owner.

A quick first read, free

The free Growth Diagnostic Lite asks 14 short questions and emails you your single biggest growth leak, your score on a red-to-green scale, and a modeled ROI figure, in a few minutes, free. If you want the ROI numbers built on your own figures, have your revenue numbers handy. A useful first look before any conversation.

● THE FIRST CALL

Give us the opportunity to learn about your goal for growth, so we can help you bring it to life

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