RETAINER

Fractional Chief Growth Officer, realising compounding growth with one owner across the full surface.

Your CEO gets a partner on the growth number, and your team gets a weekly cadence and an owner across the pillars that matter. One to two days a week, for a fraction of a full-time executive.

Twenty-two years operating growth. Most recent build: LangOptima.

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● IN THEIR WORDS

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler · Founder, Chosen First System and The Pocket MBA

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger · Director of Marketing and Public Relations, AICF

Growth stops being the thing no one quite owns. One to two days a week, a senior operator carries the number alongside your CEO and runs the motion from demand to retention.

~5%

customer-value lift from a one-point retention gain, about 5× a margin-point gain

Gupta, Lehmann & Stuart, 2004

21×

revenue multiple for B2B software at 120%+ net revenue retention, vs ~9× below

McKinsey

83%

faster growth for the highest-retention companies than the median

SaaS Capital, 2025

What you get

Embedded one to two days a week in your Slack, CRM, and planning.
A weekly CEO cadence: a 1:1 and written update, a monthly leadership review, a quarterly re-diagnosis.
Ownership across the pillars in scope, demand through referral, run as one system.

How it works

One operator owns the full surface, demand through referral, rather than seven disconnected efforts. The motion gets named before tactics, retention gets fixed before more acquisition is poured in, and focus beats volume. Month one to diagnose and set the one number, then operate, then re-diagnose each quarter against the five-stage Full-Surface Growth Model™ to move you up the curve.

Why it's low risk

Three-month minimum, monthly after that, with a month-nine conversation to convert to a full-time seat or hand over cleanly. Weighed against the cost of one more quarter of retention sliding, it pays for itself. Only two fractional seats run at any time. Usually a fit past product-market fit, when growth needs a hands-on owner.

● THE FIRST CALL

One question: what does growth leadership look like at your company today, and what needs to be true twelve to eighteen months from now that isn't true today?

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No pricing on the first call. Fit before terms.