GROWTH ADVISOR
For earlier-stage founders not yet ready for a retainer: a monthly working session, async access between calls, and a quarterly written review, on a cash retainer or equity.
Twenty-two years operating growth. Most recent build: LangOptima.
Share your goal● IN THEIR WORDS
Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.
Shane Granger · Director of Marketing and Public Relations, AICF
Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.
Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI
I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.
Jane Bayler · Founder, Chosen First System and The Pocket MBA
Between board meetings and the next raise, you have a senior growth operator to pressure-test the big calls, without taking on a retainer.
Deliberately light — three parts
Why it works
A light monthly cadence on a cash retainer or equity at angel terms, built to grow into a fuller engagement when you're ready. It helps you read your stage on the Full-Surface Growth Model and pick the next move, and the earlier it starts, the more it compounds. When a full scored read is worth doing, the Growth Diagnostic does the placing. Only a handful run at any time. Usually a fit for funded early-stage founders building toward the next stage.
A quick first read, free
The free Growth Diagnostic Lite asks 14 short questions and emails you your single biggest growth leak, your score on a red-to-green scale, and a modeled ROI figure, in a few minutes, free. If you want the ROI numbers built on your own figures, have your revenue numbers handy. A useful first look before any conversation.
● THE FIRST CALL
Give us the opportunity to learn about your goal for growth, so we can help you bring it to life
Share your goal →