
GROWTH ADVISOR
For earlier-stage founders not ready for a retainer: a monthly working session, async access between calls, and a quarterly written review, on a cash retainer or equity.
Twenty-two years operating growth. Most recent build: LangOptima.
Book a discovery call● IN THEIR WORDS
Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI
I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler · Founder, Chosen First System and The Pocket MBA
Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger · Director of Marketing and Public Relations, AICF
Between board meetings and the next raise, you have a senior growth operator to pressure-test the big calls, without taking on a retainer.
What you get
Why it works
A light monthly cadence on a cash retainer or equity at angel terms, built to grow into a fuller engagement when you're ready. It helps you read your stage on the Full-Surface Growth Model and pick the next move, and the earlier it starts, the more it compounds. Only a handful run at any time. Usually a fit for funded early-stage founders building toward the next stage.
● THE FIRST CALL
One question: what does growth leadership look like at your company today, and what needs to be true twelve to eighteen months from now that isn't true today?
Book a discovery call →No pricing on the first call. Fit before terms.