Edwin Trebels

90-DAY GROWTH SPRINT

One quarter to your first growth result, and a motion your team keeps.

For teams in a growth reset, post-raise, pre-launch, or entering a new market, that need a senior operator for one season. In 90 days your team has a named growth motion, a north-star metric with owners, and a first result shipped, plus the playbook so it runs without us.

Twenty-two years operating growth. Most recent build: LangOptima.

Share your goal

● IN THEIR WORDS

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger

Shane Granger · Director of Marketing and Public Relations, AICF

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler

Jane Bayler · Founder, Chosen First System and The Pocket MBA

More Testimonials →

Ninety days from now, your team runs a growth motion that didn't exist before: named, instrumented, and already producing its first result.

0.12
average ad elasticity, so one tactic moves little and a sequenced motion compounds
Sethuraman, Tellis & Briesch, 2011
90 days
one quarter, hard stop, to a first growth result
Fixed scope
1
growth result shipped, plus a written playbook your team keeps
The deliverable

Three parts to the quarter

1
Diagnose — day 30
A one-page diagnostic to the CEO: five findings, three recommendations, one decision.
2
Build — day 60
The motion named; a north-star metric built around the value you create for your customers, with three inputs and named owners; a single accountable owner named against each of the seven pillars; concurrent initiatives cut by half; a 12-month team plan.
3
First result — day 90
One growth result shipped, the reporting cadence running, a written handover playbook.

Built on the Growth Diagnostic

The Sprint starts from the Growth Diagnostic: the scored read of your seven growth pillars becomes the plan the quarter executes. Run the Diagnostic first and the Sprint opens with that plan already in hand, with the full Diagnostic fee credited; start with the Sprint and the diagnostic work is the first thirty days.

Why it works

The first result lands inside the 90 days, so the return shows before you decide what's next, and the quarter moves you up the five-stage Full-Surface Growth Model from wherever the Diagnostic places you. Fit before terms. Usually a fit for a post-raise reset, a pre-launch go-to-market build, or a vertical entry.

After the quarter

Around day 75 the conversation turns to what comes next. The natural step up is a Fractional CGO engagement from month four: the same operator, the cadence already running, the scored baseline in place, and ownership extended across the pillars that matter, without losing the quarter's momentum. Or the Sprint stands on its own, and your team runs the motion from the written playbook.

A quick first read, free

The free Growth Diagnostic Lite asks 14 short questions and emails you your single biggest growth leak, your score on a red-to-green scale, and a modeled ROI figure, in a few minutes, free. If you want the ROI numbers built on your own figures, have your revenue numbers handy. A useful first look before any conversation.

● THE FIRST CALL

Give us the opportunity to learn about your goal for growth, so we can help you bring it to life

Share your goal →