Edwin Trebels

90-DAY GROWTH SPRINT

One quarter to your first growth result, and a motion your team keeps.

In 90 days, your team has a named growth motion, a north-star metric with owners, and a first result shipped. Plus the playbook to keep running it.

Twenty-two years operating growth. Most recent build: LangOptima.

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● IN THEIR WORDS

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler

Jane Bayler · Founder, Chosen First System and The Pocket MBA

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger

Shane Granger · Director of Marketing and Public Relations, AICF

Ninety days from now, your team runs a growth motion that didn't exist before: named, instrumented, and already producing its first result.

0.12
average ad elasticity, so one tactic moves little and a sequenced motion compounds
Sethuraman, Tellis & Briesch, 2011
90 days
one quarter, hard stop, to a first growth result
Fixed scope
1
growth result shipped, plus a written playbook your team keeps
The deliverable

What you get

  • Day 30. A one-page diagnostic to the CEO: five findings, three recommendations, one decision.
  • Day 60. The motion named; a north-star metric with three inputs and named owners; concurrent initiatives cut by half; a 12-month team plan.
  • Day 90. One growth result shipped, the reporting cadence running, a written handover playbook.

Why it works

The first result lands inside the 90 days, so the return shows before you decide what's next. It converts to a Fractional retainer at month four, or stands on its own, and moves you up the five-stage Full-Surface Growth Model from wherever you start. Fit before terms. Usually a fit for a post-raise reset, a pre-launch go-to-market build, or a vertical entry.

● THE FIRST CALL

One question: what does growth leadership look like at your company today, and what needs to be true twelve to eighteen months from now that isn't true today?

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No pricing on the first call. Fit before terms.