Edwin Trebels

CONFERENCE CONCIERGE

Your conference pipeline, without the flight.

Three ways to put a senior operator on the floor for you: a market read, active business development against your named accounts, or full proxy representation.

Twenty-two years operating growth. Most recent build: LangOptima.

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● IN THEIR WORDS

Edwin has a deep understanding of marketing and growth strategies and a strong ability to leverage product data to drive measurable outcomes. His leadership during a high-velocity, month-long marketing push across products at Move AI accelerated growth and delivered clear results.

Deeptaroop Majumdar

Deeptaroop Majumdar · Cloud/DevOps/MLOps Engineer, Move AI

I had the pleasure of working with Edwin across a particularly intense online business build. He helped me pull everything together and ensure we reached our goals in the most cost- and time-efficient way. I highly recommend his services.

Jane Bayler

Jane Bayler · Founder, Chosen First System and The Pocket MBA

Edwin's transfer to the UK will prove a considerable challenge for me. He will be greatly missed, and I reckon it will be nearly impossible to find a suitable replacement. Without hesitation, I recommend him. Frankly, you'd be crazy not to hire him.

Shane Granger

Shane Granger · Director of Marketing and Public Relations, AICF

A senior operator works the conference floor to your brief, so the meetings get booked and the follow-up runs while you stay focused on the business.

1.3 vs 3.7
follow-up calls to close a trade-show lead vs a lead sourced elsewhere
CEIR
81%
of trade-show attendees have buying authority
CEIR
67%
are people you have not reached before
CEIR

Three ways to work it

  • Intel. One day on the floor; a two-page intelligence report within 72 hours.
  • Active BD. Two to three days; a worked list of named accounts with scheduled intros and a follow-up sequence.
  • Full Proxy. Full representation across stand, panel, and follow-up; a post-event playbook.

Why it's low risk

Travel, tickets, and accommodation pass through at cost, with no markup. You get the report and the follow-up sequence whether or not a deal lands in the room. The alternative most teams describe is a stack of leads that goes cold before anyone senior follows up. Usually a fit when you have named accounts in the room and no senior bandwidth to work them.

● THE FIRST CALL

One question: what does growth leadership look like at your company today, and what needs to be true twelve to eighteen months from now that isn't true today?

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No pricing on the first call. Fit before terms.